ABOUT THE PROJECT

The project aimed to position the brand between casual and refined, reflecting a space shaped by a laid-back yet elevated atmosphere. The design approach focused on developing a supporting color palette that captures this balance, alongside a distinctive logo inspired by the ritual of coffee brewing. Drawing from the familiar V60 form, the logo reinterprets its shape into a simplified, contemporary mark, three stacked cups that subtly merge the silhouette of a cup and its saucer with the geometry of the brewing tool. This abstraction reflects the experience of the brand itself: inviting, repeatable, and centered around enjoying multiple cups in one sitting.